When you look at how people process information, it’s easy to see why video content is so relevant and successful right now. As compared with text content, the video format is easier to absorb. That’s why the whole world watches Youtube videos for over 1 billion hours per day!

As a business owner, it is important to understand completely how effective video is as a medium of digital marketing content and as a contributor to your ROI.

Why are videos so powerful today?

Video, first of all, is very engaging. People can spend a lot of time looking at videos. More importantly, however, videos can lead to a rise in purchases. Customers who watched videos are 64% to 85% more likely to buy, according to research. Those are impressive numbers that should be known to any marketer and business owner. As it has a high ROI, we at Zoom Marketing like to use videos for our customers. More than 50% of marketing professionals currently believe that video has the highest ROI of any kind of content.

There are various kinds of digital marketing videos that can be used. You need to make sure that the type of video you make is consistent with its objective.

Explainer videos are great for explaining how your organization operates or how your clients will benefit from your product or service. It is also possible to use these videos to support your customer service.

It is also great to include Explainer videos in emails. In one analysis, the click-through rate went up by as much as 300% when marketers included an explanatory video in an email.

In order to show the best aspects of an item that is being sold online, product videos are used. These videos are very useful since over 70 percent of customers choose to use videos to learn about a product.

Animated videos have a special charm of their own. It can be useful to use animation for explanatory videos because certain concepts are better understood and explained with the use of animation. These very video formats can be so powerful that they have been shown to increase conversion rates by as much as 20%.

If you want to develop a good relationship with your customers and add more personality to your brand, then you should try doing live videos. On social media sites, these types of videos perform best.

With the use of videos, you will make it clear that what your customers are looking for is your product or service and ensure that it is the best available choice. Your videos should give your audience real value and not only concentrate on trying to sell your product or service.